简论国有企业改革中的产权构建

国有企业产权问题是国有企业公司制改革的核心.要做到产权明晰,必须正确认识法人财产权与股权的性质,把国家作为投资者对国有企业享有的股权与国有企业享有的法人财产所有权分开,改变传统的国有企业财产属于国家所有、国有企业是国家附属物的状况,赋予其独立的市场主体地位,使其得以独立地参与市场竞争.     

基于产品Portfolio的顾客终生价值测评方法

当前CRM研究中一个重要课题就是如何测评顾客终生价值问题。但是，CRM研究中有过分地强调技术而忽略市场营销的倾向。文章基于企业和顾客的均衡点——产品portfolio探讨顾客终生价值测评方法，提出了基于产品portfolio的顾客终生价值测评方法，可以向企业提供交叉销售或向上销售的营销机会。     

论薪酬管理中的公平与效率

为了在薪酬管理中能更好地协调公平与效率的关系,调动员工的积极性,建议通过组织文化建设和宣传,使员工形成有利于组织良性发展的薪酬公平观念,同时构建灵活的薪酬结构,使薪酬与福利制度满足不同员工的个性需求,从而提高员工对薪酬公平的整体感觉,实现组织效率的不断提高。     

Capacity building in regional space cooperation: Asia-pacific space cooperation organization

The increasing gap in the space capabilities of different countries has led to the need for capacity building in modern times. Space capacity building of countries without or with limited space capacity via international cooperation with advanced spacefaring nations is a good practice towards intragenerational equity among all spacefaring countries, and between spacefaring and non-spacefaring countries at the same period of time. A case study is used here to show the current situation of the Asia-Pacific Space Cooperation Organization (APSCO) and its member states that are associated with their space capacity building. The study finds that neither the satellite technology development model developed by Wood and Weigel (2011) nor the model developed by Ercan and Kale (2017) is a good fit for the development of space capability in all of the developing countries. Therefore, using the APSCO member states as a case study may offer guidelines towards the space capacity building of other developing countries. Moreover, an in-depth analysis of the merits and flaws of APSCO’s capacity building programs through comparing them with similar projects carried out by the European Space Agency (ESA), the Asia-Pacific Regional Space Agency Forum (APRSAF) and some other countries is conducive to providing some references for regional cooperation in the field of space capacity building. While international space law and the APSCO Convention can provide the general principles for capacity building activities under the framework of APSCO, they are only relevant to the development of scientific and technological capacities for space and human resources rather than organizational development and legal frameworks. Some international soft laws can likewise provide guidance for the capacity building activities of APSCO and its member states in the areas of international direct television broadcasting, remote sensing and cooperative way. To enhance its and its member states’ space capabilities, APSCO, in the context of space commercialization and maintaining the long-term sustainability of outer space activities (LTSOSA), should establish a comprehensive internal regime that addresses scientific and technological capacity building for space, human resources, organizational development and legal frameworks, a flexible regime for international cooperation with other developed spacefaring nations and international organizations with relevant technical capabilities and an internal research center for space law, and actively expand its membership by embracing other economically or technologically developed spacefaring nations in the Asia-Pacific region.     

上市公司股权结构与业绩关系分析

以河南省 2 6家上市公司为样本 ,运用统计分析方法对典型性财务指标进行对比 ,证实股权适度型公司业绩优于股权高度集中型公司 ,为上市公司股权结构的治理提供了参考。     

金融品牌资产的构建

随着我国金融行业的全面开放和发展，金融行业的竞筝越来越激烈，品牌已经成为金融企业获取长期竞争优势的重要来源。在服务品牌资产模型的基础上，结合金融行业自身的特点，构建金融品牌资产模型。通过从金融企业服务营销努力，到金融品牌知识建立，再到金融品牌关系形成，最后到金融品牌市场表现四个阶段来创建金融品牌资产。最后还提出了运用模型创建金融品牌资产的方法要点。