浅析收益管理在航空公司客运销售中的应用

收益管理是近20年来兴起的航空公司客运科学管理方法和研究热点之一。针对收益管理对中国民航的重要性和迫切性，根据目前中国航空企业的管理水平，就收益管理的概念、方法和手段进行了精辟地说明。其中主要就超售的预测、超售量的确定方法、团体座位管理思路、团体最低票价计算及网络化全航程的收益管理问题通过理论联系实际进行了研究和阐述，力争通过对收益管理的研究，对我国航空企业的收益管理工作提出一些有益的见解。希望更多的民航界人士能够更深入、更全面地了解收益管理，从而创造条件，尽快在中国的航空公司中全面实施收益管理，把航空公司的管理水平推向一个新的高度。

Application of revenue management in passenger transportation ticket sales of airlines

Revenue Management (RM) is one of the scientific management methods and research hotspots of airlines about passenger transportation sales in recent 20 years. Focus on the importance of RM to Chinese civil aviation industry, the main practical methods of RM were analysed in accordance with the current management level of Chinese carriers. This paper discusses the forecast for overbooking, decision making means for overbooking quantity, management for group seats and ways of calculation on the lowest group fares. Some valuable views were proposed which were benefit to the Chinese carriers aim to activate more and more people engaging in this research field and make RM better promote Chinese civil aviation industry in the future.