| 顾客满意度测评指标的量化 |
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| 引用本文： | 吴晓明,赵梅芳,蒋登峰,沈邦兴.顾客满意度测评指标的量化[J].航空标准化与质量,2003(5):27-31. |
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| 作者姓名： | 吴晓明 赵梅芳 蒋登峰 沈邦兴 |
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| 作者单位： | 湖北工学院,湖北,武汉,430068 |
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| 摘 要： | 顾客满意度是可以测量的,其结果是一个量化的值。顾客满意度测评指标量化的准确程度决定了测评结果的有效性和可靠性,本文提出了一种顾客满意度测评指标的量化方法。
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| 关 键 词： | 顾客满意度 测评指标 量化 |
| 文章编号： | 1003-6660(2003)05-0027-05 |
| 修稿时间： | 2003年6月25日 |
The Quantization of the Appraisement for the Customer Satisfaction Index |
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| Wu Xiao-ming,Zhao Mei-fang,Jiang Deng-feng,Shen Bang-xing.The Quantization of the Appraisement for the Customer Satisfaction Index[J].Aeronautic Standardization & Quality,2003(5):27-31. |
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| Authors: | Wu Xiao-ming Zhao Mei-fang Jiang Deng-feng Shen Bang-xing |
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| Abstract: | The customer satisfaction index can be measured, and its effect is a quantized value. The degree of accuracy of the quantization of the appraisement for the customer satisfaction index determines the availability and reliability of the appraisement effect. This paper puts forward an effective method, instructing the quantization of the appraisement of customer satisfaction index. |
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| Keywords: | Customer satisfaction index Appraisement Quantization |
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