| 航空公司航线重组探讨 |
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| 引用本文： | 赵桂红,周丽莉.航空公司航线重组探讨[J].中国民航学院学报,2005,23(1):11-14. |
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| 作者姓名： | 赵桂红 周丽莉 |
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| 作者单位： | 中国民用航空学院管理学院 天津300300
(赵桂红)，中国民用航空学院管理学院 天津300300(周丽莉) |
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| 基金项目： | 中国民用航空总局科技基金项目. |
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| 摘 要： | 三大航空集团成立后，合理地调整航线成为企业再生产的基础。航线资源的重组要符合航空公司经营策略，即低成本策略、差异策略还是集中一点策略。在分析经营战略特点的基础上．研究了航线重组的策略。每种策略都要本着提高航线网络的质量和航班效率的原则。
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| 关 键 词： | 战略管理 航线重组 低成本策略 差异策略 集中一点策略 |
| 文章编号： | 1001-5000(2005)01-0011-04 |
| 修稿时间： | 2004年5月9日 |
On Air Route Restructuring |
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| ZHAO Gui-hong,ZHOU Li-li.On Air Route Restructuring[J].Journal of Civil Aviation University of China,2005,23(1):11-14. |
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| Authors: | ZHAO Gui-hong ZHOU Li-li |
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| Abstract: | As the China's air companies have merged into the three giant air groups,it is a fundamental issue for the three giants to rationally adjust their air routes.The restructuring of the sources of air routes should be done in line with an operation tactics formulated by the companies,that is,the cost-effective tactics,tactics at variance or tactics focusing on-one-points. Based on analyzing the characteristics of operation strategy,the author researches the tactics for air routes restructuring.Whichever tactics a company may take,it should be the one focusing on targets or principals of enhancing the quality of the air route network and the efficiency of air flights. |
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| Keywords: | strategy management air route restructuring cost leadership strategy differentiation strategy focus strategy |
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