对B2C领域两种营销渠道形式的比较探析

在B2C领域,传统营销渠道与网络营销渠道是一对相互竞争的矛盾。网络营销渠道是新生事物,凭借低成本优势得以迅速成长。传统营销渠道根基雄厚,且更贴近消费者的需求,因此仍吸引着大多数的消费者。网络营销渠道如何进一步发展,传统营销渠道如何吸收新的元素,不对两种营销渠道进行比较,是不能获得满意的答案的,而比较这两者之间的相对劣势比比较它们的优势更能引发思考。

The Comparison and Analysis of Two Types of Marketing Channels in B2C Area

In B2C area,traditional marketing channel and Internet marketing channel is a pair of contradictions.Internet marketing channel is a new thing,and by right of low cost,it grows rapidly.Traditional marketing channel has grand groundwork,and it is more close to consumers' need,thus attracts most consumers.How can Internet marketing channel grow forward? How can traditional marketing channel absorb new elements? We can't get approving answer if we don't compare them.And comparing their inferior position can arouse more pondering than comparing their advantages.