| 崀山风景名胜区旅游形象感知研究 |
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| 引用本文： | 解为.崀山风景名胜区旅游形象感知研究[J].长沙航空职业技术学院学报,2014(2):82-87. |
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| 作者姓名： | 解为 |
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| 作者单位： | 长沙航空职业技术学院,湖南长沙410124 |
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| 摘 要： | 旅游目的地形象是吸引旅游者的关键因素，研究旅游目的地形象感知具有显著意义。运用IPA分析法对良山风景名胜区的旅游形象感知进行实证研究，通过对提炼出的22项观测变量重要性与表现性进行比较，确定良山这一特定旅游日的地旅游资源开发的努力方向。
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| 关 键 词： | IPA分析 良山 形象感知 |
Perceptual Research on the Tourism Image of Langshan Scenic Area |
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| XIE Wei.Perceptual Research on the Tourism Image of Langshan Scenic Area[J].JOurnal of Changsha Aeronautical Vocational and Technical College,2014(2):82-87. |
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| Authors: | XIE Wei |
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| Institution: | XIE Wei (Changsha Aeronautical Vocational and Technical College, Changsha Hunan 410024) |
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| Abstract: | Image of tourist destinations is the key factor to attract tourists, so in this study of Langs-ban Scenic Area, IPA analysis about perception of image is used to determine the direction of traveldestination tourism resources development efforts. Importance and performance comparison between the22 observed variables shows the orientation toward Langshan tourist destination resources cultivation. |
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| Keywords: | IPA analysis langshan scenic area image perception |
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