| 海河两岸传统文化商贸区的无形资产开发利用研究 |
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| 引用本文： | 霍宏,白耀正.海河两岸传统文化商贸区的无形资产开发利用研究[J].郑州航空工业管理学院学报(管理科学版),2004,22(4):1-3. |
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| 作者姓名： | 霍宏 白耀正 |
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| 作者单位： | 天津财经学院,天津300222 |
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| 摘 要： | 针对传统文化商贸区的无形资产资源特点与海河开发主题定位,进行了深入研究.将无形资产资源分成老字号、老品牌和旅游商贸文化两部分,并对现在经营过程中存在的问题提出了提升老字号竞争力、发展旅游品牌、政府营造宏观经济环境三大方面的对策及具体建议.
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| 关 键 词： | 无形资产 城市经营 字号 品牌 天津 海河两岸传统文化商贸区 |
| 文章编号： | 1007-9734(2004)04-0001-03 |
| 修稿时间： | 2004年5月16日 |
Study on the Development and Utilization of Intangible Assets in Traditional Culture Commercial District Along Haihe River |
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| HUO Hong,BAI Yao-zheng.Study on the Development and Utilization of Intangible Assets in Traditional Culture Commercial District Along Haihe River[J].Journal of Zhengzhou Institute of Aeronautical Industry Management,2004,22(4):1-3. |
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| Authors: | HUO Hong BAI Yao-zheng |
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| Abstract: | Intangible assets are important assets in city operations.This paper focuses on the features of intangible assets in traditional culture commercial district along Haihe River.This paper divides the intangible asseets into old brands and tourist trade culture,and puts forward several proposals on how to increase the competence of old brands,develop tourist brands and build macro economic environment. |
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| Keywords: | intangible assets city operations name of a shop brand Tian jin traditional culture commercial district along Haihe River |
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