试析用价值链增强关系营销观念

观念是直接影响企业生存和发展的关键性因素,在全球经济日益一体化的今天,大多数企业中,全力以赴掠夺和竞争的时代结束了,取而代之的是,各国许多企业正在认识到他们必须相互合作才能取得先机,争得主动。本文以价值链理论带来的启示结合一些企业营销成功之道,就完善关于营销理念作了简要论述。

Discuss on Enriching Relation Marketing Concept with Value Chain Theory

Concept is the key factor which directly affects the survival and development of an enterprise.At the present time of progressive global economic integration,the age that most of enterprises spared no effort to compete has ended;insteat,lots of enterprises in the world are realizing that only through cooperation with each other can they obtain opportunities and initiatives.Enlightened by the value chain theory and combining the successful marketing methods of some enterprises,this paper tired to make a discussion on how to perfect relation marketing concept.