民航企业大文化战略及经济学意义

中国民航市场化道路的历程非常短暂，面对WTO这一全新的环境与条件，必须从企业大文化战略的高度，调整自身与整个世界发展背景的关系。提出民航企业大文化战略不仅限于重视企业文化建设，而是在此基础上从整体、长远、综合的角度考虑发展目标、实现目标的可能性及具体途径。阐述了实施大企业文化战略的3个原因，即不同文化类型的综合化，消费水平的高层次化，社会文化的企业化。

Macro-culture of Civil Aviation China and Economic Significance

For civil aviation China,the process to a market economy is quite short.Faced with the new code of WTO,civil aviation enterprises have to take a long view and cultivate a macro-culture in order to adapt themselves to international relations.The macro-culture goes beyond individual enterprises and aims at a round,long and comprehensive goal,and the ways of realizing it.This paper puts forward three measures in realizing a strategy of macro culture,namely,synthesiz ing different cultures,elevating consuming standards,and adopt -ing social culture into enterprises.