Guiding technology development and transition into productsresponsive to end-user needs

It is argued that a systems engineering process that develops an understanding of end-user needs and economically develops a product system which includes the right technology advances to satisfy these needs is the best way to ensure success in the market of end-user needs. This customer pulled approach to new and improved products also pulls the necessary technology developments with it and integrates their timing and resource requirements into those of the end product planning. With appropriate concurrent, cross-functional teams working both the planning and the execution, this approach benefits from the wisdom and leadership of the end-user focused team to deliver the desired program results on schedule. This frees top leadership to focus on longer range visions for the product line and technologies