高职营销专业课程体系设计与实施

依据高职学生的成长特征、教育过程理论及高职营销专业人才培养标准，高职营销专业课程体系可分解为公共基础理论与技能模块、专业基础理论模块、专业通用能力模块和职业拓展能力模块四部分，为了确保课程体系的实施效果，提出了四个保障措施。

Design and Implementation of Higher Vocational Marketing Curriculum System

According to higher vocational students'growth characteristics,process of education theory and higher vocational marketing talents' training standard,higher vocational marketing curriculum system can be decomposed into four parts,namely,basic theory and skills module,professional basic theory module,professional general ability module and professional development ability module.In order to ensure that the curriculum implementation effect,the paper puts forward four security measures.