| 我国主题公园发展初探 |
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| 引用本文： | 何叶.我国主题公园发展初探[J].西安航空技术高等专科学校学报,2004,22(6):59-61,64. |
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| 作者姓名： | 何叶 |
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| 作者单位： | 陕西职业技术学院,旅游系,陕西,西安,710100 |
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| 摘 要： | 主题公园作为新兴的旅游景区,已经成为人们重要的旅游目的地。本文结合我国主题公园建设经营过程与经验,针对主题公园的现状和出现的问题进行了理论上的探索,以求主题公园理性发展。
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| 关 键 词： | 主题公园 文化内涵 品牌 |
| 文章编号： | 1008-9233(2004)06-0059-03 |
Probe on Leitimotive Park Development |
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| HE Ye.Probe on Leitimotive Park Development[J].Journal of Xi'an Aerotechnical College,2004,22(6):59-61,64. |
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| Authors: | HE Ye |
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| Abstract: | Theme Parks, newly-emerged scenic spots, have become crucial tourism destinations. This article, while elaborating on the process and experiences gained in building and operating the theme park in China, intending to make a theoretical probe into the present condition and the existing problems of the theme park, aiming at pushing forward its rational development. |
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| Keywords: | the Theme Park Culture Intention Brand |
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