Spatial Metaphors of Web Use

When the web became popular, people had to develop ways to talk and think about it. In the mid-1990s, we analyzed spatial language in “web talk.” We found that people described pages as places, and search as motion, both passive and active motion. Here we investigate web talk nearly two decades later. Our analysis reveals that some spatial language has stayed the same, and some has changed. Of special interest is how far fewer motion verbs are used nowadays. We argue that people naturally produce spatial metaphors when talking about new technological domains, and that over time, the most useful elements persist.