| 整合营销传播 |
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| 引用本文： | 刘二亮,纪艳彬.整合营销传播[J].华北航天工业学院学报,2000,10(4):31-33. |
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| 作者姓名： | 刘二亮 纪艳彬 |
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| 作者单位： | 华北航天工业学院管理工程系 |
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| 摘 要： | 本文简要论述了整合营销传播的重要性及搞整合营销传播的困难和阻力，并通过惠浦公司的整合营销传播案例对如何搞整合营销传播做了一个简要的介绍。
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| 关 键 词： | 营销 整合营销传播 |
Integrated Marketing Communications |
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| Liu Erliang,Ji Yanbin Management Engineering.Integrated Marketing Communications[J].Journal of North China Institute of Astronautic Engineering,2000,10(4):31-33. |
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| Authors: | Liu Erliang Ji Yanbin Management Engineering |
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| Institution: | Liu Erliang Ji Yanbin Management Engineering Department North China Institute of Astronautic Engineering |
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| Abstract: | This article mainly discuss the importance of Integrated Marketing Communication and the difficulty of carrying Integrated Marketing Communication. In addition, this article give integrated marketing communication a compendious introduction through the case of HP Corporation. |
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| Keywords: | Marketing Integrated marketing communication |
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