| 基于社会福利和公平的景区门票定价策略研究 |
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| 引用本文： | 常缨征.基于社会福利和公平的景区门票定价策略研究[J].西安航空技术高等专科学校学报,2014(4):30-33,73. |
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| 作者姓名： | 常缨征 |
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| 作者单位： | 西安航空学院经济管理学院,陕西西安710077 |
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| 摘 要： | 基于旅游景区门票涨涨跌跌的背景,从社会福利与公平角度的出发,分析门票定价的目标、功能以及景区不同产品的属性。从基本要素和弹性要素两方面剖析影响定价的因子,构建定价模型,分层定量探讨门票的公平定价问题,为科学、合理制定我国景区门票提供参考。
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| 关 键 词： | 景区门票 社会公平福利 影响因素 定价模型 |
On Pricing Strategy of Entrance Tickets of Scenic Spots Based on Social Welfare and Justice |
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| CHANG Ying-zheng.On Pricing Strategy of Entrance Tickets of Scenic Spots Based on Social Welfare and Justice[J].Journal of Xi'an Aerotechnical College,2014(4):30-33,73. |
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| Authors: | CHANG Ying-zheng |
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| Institution: | CHANG Ying-zheng (School of Economic Management, Xi＇an Aeronautical University, Xi＇an 710077, China) |
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| Abstract: | In the circumstance of fluctuations of entrance tickets in the past years ,this paper makes an anal-ysis on the goal and function of entrance ticket pricing as well as properties of different products of scenic spots from the social welfare and justice perspective .The paper defines both basic and elastic elements that influence the pricing ,and then constructs models for researching the problem of fair pricing hierarchically and quantitatively .It is of referential ,academic ,and practical significance for pricing of entrance tickets of tourism scenic spots in our country . |
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| Keywords: | entrance ticket social welfare and justice influencing factors pricing model |
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