| 微信营销视角下旅游景区的服务创新 |
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| 引用本文： | 孙凯炜,陈章旺.微信营销视角下旅游景区的服务创新[J].郑州航空工业管理学院学报(管理科学版),2014(5):53-58. |
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| 作者姓名： | 孙凯炜 陈章旺 |
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| 作者单位： | 福州大学经济与管理学院,福建福州350108 |
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| 基金项目： | 福建省社科重点项目（2011A021） |
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| 摘 要： | 构建了微信营销视角下游景区服务创新模型,分析微信对旅游景区服务创新的影响。从微信营销视角探讨景区面向游客、面向旅游景区管理部门两方面的服务创新,微信营销可以提升游客旅游体验和品质,为游客创造良好顾客感知价值,同时,促进景区管理效率的提高,降低景区的营销成本。
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| 关 键 词： | 微信营销 旅游景区 顾客感知价值 服务创新 |
The Innovative Service Research of Scenic Spots in the Perspective of Wechat Marketing |
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| Institution: | SUN Kai - wei, CHEN Zhang - wang (Fuzhou University, School of Economics and Management ,Fuzhou 350108 ,China ) |
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| Abstract: | Based on the perspective of Wechat marketing,this paper builds a service innovation model of Wechat in tourist area,and analyses the influence of Wechat on the service innovation of tourist area. What＇s more,in the perspective of marketing,this thesis analyses the service innovation of tourist area in two aspects： customer sand the managing department of scenic area. The innovation aims at improving visitor＇s experience and quality of tourism,and creating more customer perceptive value. In the meanwhile,it not only can improve the efficiency of management,but also can reduce the marketing cost. |
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| Keywords: | Wechat marketing tourist area customer perceptive value service innovation |
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