| “微博”盛行大学校园的传播学解析 |
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| 引用本文： | 陈艳红,郭铁良.“微博”盛行大学校园的传播学解析[J].华北航天工业学院学报,2013(6):57-59. |
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| 作者姓名： | 陈艳红 郭铁良 |
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| 作者单位： | [1]北华航天工业学院党委宣传部,河北廊坊065000 [2]北华航天工业学院办公室,河北廊坊065000 |
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| 基金项目： | 北华航天工业学院基金项目（KY-2012-20） |
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| 摘 要： | 本文认为微博之所以在校园里盛行有两方面的原因。一是“微博”满足了受众大学生群体的需求，特别是社会整合的需要与认知需求；二是“微博”轻信息、轻关系的特点补偿了以往博客等手段的不足。
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| 关 键 词： | 微博 使用与满足 媒介补偿 |
Analysis on Microblogging Popularity on University Campus from the Perspectives of Communication |
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| CHEN Yan-hong,GUO Tie-liang.Analysis on Microblogging Popularity on University Campus from the Perspectives of Communication[J].Journal of North China Institute of Astronautic Engineering,2013(6):57-59. |
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| Authors: | CHEN Yan-hong GUO Tie-liang |
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| Institution: | 1. Publicity Department , North China Institute of Aerospace Engineering, Langfang 065000, China; 2. The school office, North China Institute of Aerospace Engineering, Langfang 065000,China) |
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| Abstract: | microblog is very popular on university campus for two reasons. First, it meets the needs of the student groups, especially the need of the social integration and cognitive needs; Second , it compensates for the defects of the original media such as blog. |
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| Keywords: | microblog uses and gratifications theory the media compensation |
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