| 航空公司航线市场份额研究 |
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| 引用本文： | 陈蔚蔚,许俐.航空公司航线市场份额研究[J].中国民航学院学报,2006,24(2):30-33. |
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| 作者姓名： | 陈蔚蔚 许俐 |
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| 作者单位： | 南京航空航天大学民航学院,南京210016 |
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| 摘 要： | 航空公司在某一市场上的份额受该公司在该市场提供的服务水平（产品质量）的影响，包括航班频率、票价、机型等。以利润的最大化为目标，分析航空公司根据其拥有的运力资源，在一条航线市场上为旅客提供适当质量的产品，以获取适当的市场份额。
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| 关 键 词： | 航线 市场份额 航班频率 利润最大化 |
| 文章编号： | 1001-5000(2006)02-0030-04 |
| 收稿时间： | 2005-10-09 |
| 修稿时间： | 2005-12-13 |
Study on Market Share in Terms of Airline's Air Routes |
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| CHEN Wei-wei,XU Li.Study on Market Share in Terms of Airline''''s Air Routes[J].Journal of Civil Aviation University of China,2006,24(2):30-33. |
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| Authors: | CHEN Wei-wei XU Li |
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| Institution: | Civil A viation College, NUAA, Nanjing 210016, China |
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| Abstract: | An airline's share on a certain market is affected by the airline's level of service(quality of product),including flight frequency,ticket price and aircraft type offered to the market.With the maximization of profit as the objective,this paper analyzes what proper quality of product the airline should provide for the passenger in an airroute market so as to get its proper market share according to the resources of transport capacity the airline possesses. |
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| Keywords: | air route market share flight frequency maximization of profit |
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