| 奈达功能对等视角下英语广告中仿拟的翻译策略 |
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| 引用本文： | 石新华,刘瑄传.奈达功能对等视角下英语广告中仿拟的翻译策略[J].中国民航飞行学院学报,2012,23(5):69-71. |
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| 作者姓名： | 石新华 刘瑄传 |
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| 作者单位： | 三峡大学外国语学院 湖北宜昌443002 |
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| 摘 要： | 本文运用尤金·奈达的功能对等理论分析了仿拟在英语广告中的应用与翻译方法,英语广告的翻译应以汉语受众的接受心理为基础,追求功能对等的翻译效果,为产品赢得更大的效益.
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| 关 键 词： | 功能对等 仿拟 英语广告翻译 |
Translation of Parody in English Advertisements in Perspective of Functional Equivalence |
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| Shi Xinhua
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Liu Xuanchuan.Translation of Parody in English Advertisements in Perspective of Functional Equivalence[J].Journal of China Civil Aviation Flying College,2012,23(5):69-71. |
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| Authors: | Shi Xinhua Liu Xuanchuan |
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| Institution: | Shi Xinhua Liu Xuanchuan (College of Foreign Languages, China Three Gorges University Yichang 443002 Hubei China) |
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| Abstract: | This paper makes an analysis of translation of parody in English advertisements in the perspective of functional equivalence. In order to promote sales through advertisements, the trans- lation of English advertisements should be focused on the psychological acceptance of the Chinese to achieve the effects of functional equivalence. |
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| Keywords: | Functional equivalence Parody English ads translation |
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