浅论企业网络营销的项目管理

网络营销（Electronic Marketing）是企业整体营销战略的一个组成部分,是建立在互联网基础之上,借助于互联网特性来完成企业一定营销目标的一种营销活动。网络的迅速普及和网络营销的迅速崛起以及全球经济一体化的形成,对当代项目管理提出了更高的要求。如何尽快采用信息化手段实施项目管理和决策,在项目的有限生命周期内尽其所能地发挥管理的功效使企业立于不败之地,开发和研究基于网络营销的项目管理是出路所在。

Project Management of Electronic Marketing

Electronic Marketing strategy serves as a basic operating tool for the enterprise＇s general business target with internet.The popularity of the internet,the application of network marketing and the economic globalization set higher request to contemporary project management.How to use advanced technology to carry out project management and decision-making and accomplish the goal in the limited time to make the enterprise competitive becomes a major concern.