| 着力培养市场营销专业本科生能力的课堂教学模式研究 |
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| 引用本文： | 胡微,孟庆强,王建华,李蔚雅. 着力培养市场营销专业本科生能力的课堂教学模式研究[J]. 华北航天工业学院学报, 2008, 0(3): 33-35 |
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| 作者姓名： | 胡微 孟庆强 王建华 李蔚雅 |
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| 作者单位： | 北华航天工业学院经济管理系 河北廊坊065000 |
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| 基金项目： | 北华航天工业学院教研课题（ZY-2006-012-Y） |
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| 摘 要： | 本文以提高市场营销本科生能力为出发点，从树立科学的教学观念，改进教学方法，合理安排教学内容三个方面展开讨论，力图针对当代大学生的特点和新时期高等教育目标的要求，提出一些行之有效的方法和观点。
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| 关 键 词： | 本科生 课堂教学 能力 |
Research on the Teaching Model for Undergraduate Students Specialized in Marketing |
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| HU Wei MENG Qing-qiang WANG Jian-hua LI Wei-ya. Research on the Teaching Model for Undergraduate Students Specialized in Marketing[J]. Journal of North China Institute of Astronautic Engineering, 2008, 0(3): 33-35 |
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| Authors: | HU Wei MENG Qing-qiang WANG Jian-hua LI Wei-ya |
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| Affiliation: | ( Management Engineering Department, North China Institute of Aerospace Engineering, Langfang 065000, China) |
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| Abstract: | This article discussed some perspectives of improving students' competence ranging from a scientific principle,good teaching approaches to practical teaching content.Based on students' characteristics and the nation's requirements this article proposed some effective solutions. |
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| Keywords: | undergraduate student classroom instruction ability |
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