| 实施差异化营销策略抢占市场竞争先机 |
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| 引用本文： | 徐家旺.实施差异化营销策略抢占市场竞争先机[J].沈阳航空工业学院学报,2004,21(6):25-27. |
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| 作者姓名： | 徐家旺 |
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| 作者单位： | 沈阳航空工业学院管理系,辽宁,沈阳,110034 |
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| 摘 要： | 差别致胜永远是商家竞争的利器。不同的顾客有着不同的需求，企业的宗旨就是创造顾客，采用形式各异的营销手段赢得顾客，比其竞争者更有效地提供目标市场所要求的满足，使自己在竞争中立于不败之地。对差异化营销策略进行了详细地阐述，并就企业如何实施差异化营销策略抢占市场竞争先机提出了自己的见解。
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| 关 键 词： | 差异化营销 策略 竞争 |
| 文章编号： | 1007-1385(2004)06-0025-03 |
| 修稿时间： | 2004年8月27日 |
How to win the market competition by executing the strategy of diversity marketing |
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| XU Jia-wang.How to win the market competition by executing the strategy of diversity marketing[J].Journal of Shenyang Institute of Aeronautical Engineering,2004,21(6):25-27. |
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| Authors: | XU Jia-wang |
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| Abstract: | Diversity marketing is afways the best weapon for enterprise to min the markct competition.Different customegs have different demands.The purpose of eaterprise is to invent customers,adopt various means of marketing to win customers,and provide more effectove satietaetion which target market wauts thon other opponents.This paper focuses on the analysis of the strategy of diversity marketing. Personal suggestions are proposed to enterprise about how to win the market competition by executing the strategy of diversity marketing. |
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| Keywords: | diversity marketing strategy competition |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
