| 名牌文化剖析 |
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| 引用本文： | 李奕,马建辉.名牌文化剖析[J].华北航天工业学院学报,2005,15(5):47-49. |
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| 作者姓名： | 李奕 马建辉 |
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| 作者单位： | [1]北华航天工业学院社科部,河北廊坊065000 [2]廊坊师范学院社科部,河北廊坊065000 |
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| 摘 要： | 在品牌竞争天下的时代，只有争创名牌，才能脱颖而出。名牌是市场竞争的强有力手段，但更是一种文化现象。优秀的品牌都具有良好的文化底蕴，积淀着特定的文化精神，体现着独特的文化现象，闪耀着人文营销的光辉。
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| 关 键 词： | 名牌 文化 |
| 文章编号： | 1009-2145（2005）05-0047-03 |
| 收稿时间： | 2005-06-10 |
Analysis on Brand Culture |
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| LI Yi,MA Jian-hui.Analysis on Brand Culture[J].Journal of North China Institute of Astronautic Engineering,2005,15(5):47-49. |
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| Authors: | LI Yi MA Jian-hui |
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| Institution: | 1. Social Science Department, North China Institute of Astronautic Engineering, Langfang 065000, China; 2. Social Science Department, Langfang Teachers College, Langfang 065000, China |
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| Abstract: | In time of brand competition, the enterprise can succeed only by creating fine brand. Famous brand is not only the effective means of market competition, but also a cultural phenomenon. Fine brands possess deep culture basis and special culture spirit, reflecting unique culture phenomenon and humane shine as well. |
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| Keywords: | brand culture |
| 本文献已被 CNKI 维普 等数据库收录！ |
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