First estimations of the aerosol optical thickness using Langley Method at Southern Brazil (29.4°S, 53.8°W)

The first estimations of the aerosol optical thickness (AOT) using Langley Method at Southern Space Observatory (SSO) at Southern Brazil (29.4°S, 53.8°W) are presented. In addition to ozone and sulphur dioxide columns, AOT can be obtained using Brewer Spectrophotometer at specific wavelengths: 306.3, 310.1, 313.5, 316.8 and 320.1 nm. The AOT was obtained for the period from November/2002 to May/2003. Very low AOT averages were obtained, whose values were about 0.21 ± 0.03 at 306.3 nm, 0.21 ± 0.02 at 310.1 nm, 0.19 ± 0.02 at 313.5 nm, 0.20 ± 0.02 at 316.8 nm and 0.20 ± 0.02 at 320.0 nm for all period analysed. Different behaviour of AOT were obtained at two daily specific periods of aerosol accumulation, one in the afternoons from November/2002 to February/2003, caused mainly by a mild biomass burning season’s in the region and other in the mornings from March to May/2003, due the high relative humidity presented in the region studied.     

Tidal associated temperature disturbances observed at the middle atmosphere (30–65 km) by a Rayleigh lidar at 23°S

A lidar has been operated in São José dos Campos, Brazil (23.2°S, 45.8°W) since 1972, mainly dedicated to the study of mesospheric sodium at the 589 nm resonant line. The molecular Rayleigh scattering can also be used provided we limit the height to ∼75 km where the sodium scattering begins. Nevertheless, the weak signal obtained only permits the determination of density and temperature profiles by accumulating a large number of shots giving only nocturnal average profiles. Temporal variations in density and temperature on the scale of hours can however, be obtained by performing a superposed epoch analysis for a given time interval and covering a period of several days. In this way we obtained hourly mean profiles grouped by months, seasons and overall, with data acquired from 1993 to 2004. The difference between the hourly temperatures and the nocturnal means shows for some months, with enough data coverage, downward propagating structures that apparently have tidal origin. The seasonal averages show a recurrent feature with high temperatures before and low temperatures after midnight above 50 km. Some similarity is found with the GSWM model, but the observed temperature amplitudes are twice of that for the model.     

Seasonal variations of GPS derived TEC at three different latitudes of the southern hemisphere during geomagnetic storms

Data from the archive of the International GNSS Services (IGS) were used to study the seasonal variations of Total Electron Content (TEC) over three stations located at different latitudes in the southern hemisphere during the geomagnetic storms of 11 January, 6 April, 8 June, and 13 October 2000, representing storms that occurred in summer, autumn equinox, winter and spring equinox, respectively. The percentage TEC deviation with respect to reference values differs substantially from season to season. A strong seasonal anomaly and clear equinoctial asymmetry in TEC response to the storms were observed. Weak and short-lived positive TEC deviations as well as strong and long-lasting negative trends were observed in summer storm during the main and recovery phases respectively over the high and low latitudes whereas in winter storm, the highest positive TEC deviations was recorded during the main phase over the entire latitudes. TEC enhancement dominated all the stations during the autumn (March) equinox storm while TEC depletion was majorly observed during the spring (September) equinox. All these variations find their explanations in the thermospheric composition change and circulation. Future work with direct or modeled measurement of atomic Oxygen to molecular Nitrogen ratio (O/N₂), large number of storms and other possible factors such as variations in storm’s intensity and local time dependence of the storm onset is expected to validate the observations in this study.     

Stratosphere-mesosphere coupling during stratospheric sudden warming events

In this review article we summarize recent results in the coupling of the stratosphere–mesosphere during stratospheric sudden warming (SSW) events. We focus on the role of planetary and gravity waves in driving the middle atmosphere circulation and illustrate the stratosphere–mesosphere coupling during undisturbed wintertime circulation, during an SSW event, and after an SSW event during the formation of an elevated stratopause using simulations of past Arctic and Antarctic winters from the Specified Dynamics version of the Whole Atmosphere Community Climate Model (SD-WACCM). We illustrate the transition of the polar stratopause from being a gravity wave driven phenomena to a planetary wave driven phenomena during SSW events and its subsequent reestablishment and control by gravity waves. We also examine the synoptic structure of the stratosphere, mesosphere, and lower thermosphere using SD-WACCM data fields that show the structure of the vortex during specific dynamical events in both hemispheres. We illustrate the longitudinal asymmetry in the thermal structure in the stratosphere and mesosphere driven by differences in circulation over the polar cap regions during an SSW event. We complement this analysis of the middle atmosphere circulation with a classification of both the Arctic and Antarctic winters since 1979 into major, minor, elevated stratopause or quiet winters based on the level of disturbance using the Modern Era-Retrospective Analysis for Research and Applications (MERRA) reanalysis data. From the MERRA data we find that the combined occurrences of both major and minor warmings in the Arctic have remained constant over the past three decades while we find a minor increase in their occurrences in the Antarctic.     

媒介化时代下的航空公司公关营销——以“南航A380首飞”事件为例

2011中国民航十大热点事件网络票选中，“国内首架A380交付南方航空公司”排名榜首。南航围绕A380首飞进行的一系列市场策划与公关营销，获得了产品经济效益与品牌美誉度的双赢，被业界称为“一架飞机引发的公关大案”。分析此次产品营销中南方航空的营销策略，对国内航空公司市场理念的拓展，品牌实力的建设，有着积极的启示意义与实践价值。