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As many have intuitively sensed, if not outright admitted to themselves, American corporate society has turned their focus to the bottom line. Do you use Cost-As-an-Independent-Variable (CAIV) to meet the bottom line today so you can live to fight another day? Do you stand on your principles so that, when tomorrow comes, you will be prepared? Can you do both? What happens when you guess wrong? This paper explores the question of management for the bottom line versus management for technical excellence  相似文献   
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