社会化商业情境下UGC对品牌态度的影响述评

以互动参与及粉丝经济为典型特征的社会化商业时代,传统媒介已不足以支撑企业品牌的构建与发展;社会化平台用户产生内容（UGC）会直接影响品牌的可信度及消费者购买决策.通过对国内外文献的回顾,梳理了UGC对品牌态度的驱动因素,并从正反两方面探索了UGC对品牌态度产生的积极影响与消极效应,旨在为网络零售业在社会化商业模式下的品牌传播提供营销启示与参考.     

基于神经网络的多卫星姿态协同控制预测模型

摘要： 针对多卫星近距离对空间目标监测中的姿态协同控制问题，研究基于神经网络的智能控制模型.首先设计了面向任意姿态控制方法的神经网络自适应控制模型，该模型不改变卫星姿态控制方法本身，而是接收由理想控制模型生成的理想控制量，理想控制量经过神经网络后直接生成适用于卫星的控制量.根据神经网络对控制系统的系统级状态预测，基于一致性控制协议，设计了多卫星姿态协同控制模型.采用等效姿态角，通过数值仿真，分别验证了预测控制方法、输出状态预测、协同控制的方法正确性和有效性.     

Deorbiting spacecraft with passively stabilised attitude using a simplified quasi-rhombic-pyramid sail

This paper studies deorbiting using an analogue to the quasi-rhombic-pyramid concept for planar motion. The focus is on maintaining a stable (meaning oscillatory) attitude close to the direction of the velocity of the spacecraft relative to the atmosphere. The study consists of a massive computation of deorbit times chosen in a region of the phase space where atmospheric drag plays a leading role. Here, no damping effects are considered. Thus, any passive stabilisation observed is either due to solar radiation pressure or atmospheric drag. The results show that such stable deorbiting is feasible up to a threshold that depends upon the physical parameters of the sail. This threshold is around 500 km of altitude. Stable deorbiting is also shown to reduce the unpredictability that appears due to tumbling.     

Attitude stability and periodic attitudes of rigid spacecrafts on the stationary orbits around asteroid 216 Kleopatra

In this work, equilibrium attitude configurations, attitude stability and periodic attitude families are investigated for rigid spacecrafts moving on stationary orbits around asteroid 216 Kleopatra. The polyhedral approach is adopted to formulate the equations of rotational motion. In this dynamical model, six equilibrium attitude configurations with non-zero Euler angles are identified for a spacecraft moving on each stationary orbit. Then the linearized equations of attitude motion at equilibrium attitudes are derived. Based on the linear system, the necessary conditions of stability of equilibrium attitudes are provided, and stability domains on the spacecraft’s characteristic plane are obtained. It is found that the stability domains are distributed in the first and third quadrants of the characteristic plane and the stability domain in the third quadrant is separated into two regions by an unstable belt. Subsequently, we present the linear solution around a stable equilibrium attitude point, indicating that there are three types of elemental periodic attitudes. By means of numerical approaches, three fundamental families of periodic solutions are determined in the full attitude model.     

修正Rodrigues参数在飞行器定姿中的应用(英文)

There are two attitude estimation algorithms based on the different representations of attitude errors when modified Rodrigues parameters are applied to attitude estimation. The first is multiplicative error attitude estimator （MEAE）, whose attitude error is expressed by the modified Rodrigues parameters representing the rotation from the estimated to the true attitude. The second is subtractive error attitude estimator （SEAE）, whose attitude error is expressed by the arithmetic difference between the true and the estimated attitudes. It is proved that the two algorithms are equivalent in the case of small attitude errors. It is possible to describe rotation without encountering singularity by switching between the modified Rodrigues parameters and their shadow parameters. The attitude parameter switching does not bring disturbance to MEAE, but it does to SEAE. This article introduces a modification to eliminate the disturbance on SEAE, and simulation results demonstrate the efficacy of the presented algorithm.     

一种高可靠长寿命的推进系统

介绍单元肼为推进剂的卫星推进系统，该系统已成功用于我国地球同步轨道通信卫星，高可靠，长寿命。叙述了系统及各部件的主要性能，关键部件的特性与可靠性试验，材料相容性试验，微粒控制及系统热试车。根据多年的飞行试验及地验对系统进行了可靠性计算。     

用影响因子评估弹射座椅多模态控制输入参数

为提供弹射座椅多模态控制输入参数选择的理论依据,通过计算机仿真,比较分析了俯仰角、滚转角、滚转角速度、下沉率、迎角、侧滑角等弹射启动时飞机状态参数对弹射轨迹(垂直方向)和安全救生高度的影响。参考评估期刊的影响因子,提出了安全高度影响因子法,并计算出在同等弹射条件下(速度和高度)各参数的平均影响因子,得出各参数对救生高度的影响程度及变化规律,确定了俯仰角、滚转角和下沉率是影响救生高度的三个主要参数。     

航天器姿态控制系统的退步控制设计方法

研究了航天器的姿态控制问题.考虑了飞轮作为执行机构的姿态动力学模型,应用退步控制理论设计了姿态控制算法.该算法克服了飞轮的电机滞后带来的影响,保证了姿态控制系统对指令信号的跟随.对所设计的控制律进行了数值仿真.仿真结果说明了所设计的控制律的有效性.     

飞行器再入姿态双环滑模控制及其逻辑选择

应用滑模控制设计了一种飞行器再入姿态控制方法,这个控制器应用两环的滑模控制方案,可以获得对角速度及角度的同时跟踪并具有较好的鲁棒性和解耦性能。针对飞行器再入姿态的动力面与反作用混合控制的特点,运用优化控制选择配置算法把控制力矩指令配置为末端受动器的控制指令,分别由动力面与反作用致动器执行。再入姿态仿真验证了该方法的精度、鲁棒性以及解耦的跟踪性能及有效性。     

双自旋通信卫星姿态的选择方法

给出一种选择双自旋通信卫星在任意轨道飞行时最佳通信姿态的计算方法。根据测得的轨道平根数及姿态值,应用微机可对卫星轨道参数、星下点轨迹、地面站跟踪条件、姿态测量参数、卫星的太阳角、对应于各测控站的卫星测控天线增益、对应于各通信站的通信天线增益和波束中心地面轨迹进行快速计算,给出飞行试验需要的全部卫星飞行参数。根据飞行试验中对卫星姿态选择的附加限制,可以选择出最佳通信姿态,保证获得最长的通信时间。