略论商品包装装潢设计的人性化内涵

满足人性化需求是包装设计的最终目标。在现代设计中,无论那个领域的设计都强调环境的保护,资源的再利用,强调人性化,以人为本。论文就商品包装装潢设计的美学追求、适应消费心理、体现民族风格、通用化设计、适度化设计、绿色包装设计等要素对包装装潢设计的人性化进行了探讨和研究。     

企业利用微博进行品牌传播的策略分析

微博作为一种用户快速增长的传播工具引起了研究者的注意.论文通过归纳微博的特点、总结企业微博品牌传播方面的应用情况,指出经过对转发有礼、名人微博等手段的有效组合,企业可利用微博实现迅速、广泛和有效的传播品牌.     

广西北部湾民族文化产业品牌建设现状及发展研究?

广西北部湾经济区具有丰富的民族文化资源,为了充分发挥民族区域优势、优化民族文化资源配置,民族文化产业需构建其品牌特色。论文分析了广西北部湾经济区民族文化产业发展现状,从挖掘民族文化产业品牌内涵;推进精品战略,带动“集群化”民族品牌优势;发挥对东盟开放传播作用三方面提出民族文化产业品牌建设思路。     

啤酒消费偏好：口味·品牌·价格·便利——桂林市场消费因素调查分析

偏好是影响消费者选择啤酒的一个关键点。调查分析发现：口味口感、品牌、价格、购买便利是桂林市场消费者最关注的四个啤酒消费偏好因素,此外,广告、促销、包装,安全等也对其啤酒消费偏好有一定影响,同样不容企业忽视。     

新形势下高校品牌构建与传播的动力分析

在竞争日益激烈、媒介环境日益复杂的新形势下,研究高校品牌构建与传播的动力问题需要从全新的视角展开。论文以"品牌信息传播"统合品牌构建与传播两大主题,以传播学的视角进行研究,进一步提出存在性动力、需求性动力、媒介性动力三个方面,笔墨着力于宏观角度的审视。     

“阿波罗”计划飞行乘组的医学保障（续）

医药箱里的丸剂和片剂的包装方式可保证乘员在任何时候都能方便地取药。药丸单个封装在一个个小凹格内，每12个或24个包装成一排。“阿波罗”计划过去一半时，医药箱里装的药丸数量增加。用小针将每个药丸小格刺上小孔．在减压条件下有可能使空气从小孔排出，以此解决了压力引起的药品包装问题。     

“三金药业”品牌运作策略分析

三金药业在经营中采取了以特色产品刨品牌、品牌产品梯队筛选、通过权威媒介传播和借助企业明星人物强化消费者对品牌认知等策略,在品牌构建方面取得成功,但也存在品牌形象老化、企业品牌与产品品牌不均衡和品牌维护过分依赖广告等问题.其成功经验对广西其他中成药企业提升经营层次有借鉴价值.     

商标的价值及其保护

商标是商品或服务的标识,当商标上升为品牌时,商标所标识商品或服务的附加值便得以大大提升。论文对商标价值的形成及商标权的保护进行了深入的探讨,并从商标权保护的角度出发,对我国如何由“世界制造工厂”向“世界品牌工厂”转变提出了自己的见解。     

信息化对提升品牌价值的影响及对策分析

论文对塑造品牌和提升品牌价值相关问题进行阐述,通过分析信息化对品牌价值的影响,提出了以有效广告传播、个性化品牌以及信息一体化方案推进品牌发展的策略。     

模糊神经网络控制器在卫星姿态控制系统中的应用

现代卫星的姿轨控制面临着挠性附件对本体姿态的耦合作用。本文将卫星太阳帆板挠性结构对本体姿态的影响增广进系统方程 ,在PID控制器控制刚体卫星的基础上 ,设计了模糊神经网络控制器 ,采用反向传播和最小方差估计的学习方法进行模糊规则的学习 ,仿真表明 ,模糊神经网络特有的学习和处理定性与定量知识的优点 ,将使卫星姿态在参数变化与外部干扰情况下具有较好的姿态稳定度与精度。     

经销商与制造商的渠道关系及对策思考

论文分析了经销商在当前商品销售渠道中处境,探讨了经销商与制造商的渠道关系,认为两者之间存在对信息把握的有限性、资产的专用性和互补性,获取利益的共同性和差异性、相互关素的变化与依存性四个特点。提出了应对的五项具体策略。     

航天科工集团公司举行更名揭牌仪式

本刊讯 9月 6日，在中国航天创建 45周年纪念日前夕，中国航天机电集团公司在北京隆重举行了该集团公司更名为“中国航天科工集团公司”的命名揭牌仪式。国防科工委副秘书长孙广运和中国航天科工集团公司总经理夏国洪出席了揭牌仪式，并为新牌揭幕。 　　 中国航天机电集团公司是 1999年 7月 1日在原中国航天工业总公司的基础上一分为二组建的国有特大型独资企业，由中央直接管理。中国航天事业在她创建的 45年来，从无到有，从小到大，从仿制学习到具备完善的科研体系和研究开发能力，始终肩负着国防现代化建设和国 民经济建设的重任，其…     

Nitrous oxide as a rocket propellant

Nitrous oxide is introduced as a multi-purpose propellant for spacecraft. Potential space applications of this propellant are given. Based on comparison to conventional systems, a multi-mode nitrous oxide propulsion concept is expected to deliver higher performance. Main features of a self-pressurising, nitrous oxide storage system are described. A nitrous oxide catalytic decomposition technique is suggested for restartable spacecraft propulsion. Up-to-date experimental results are presented. A conclusion describes the long-term feasibility of novel nitrous oxide propulsion option concepts.     

Development of LM-5 Goes as Planned

2ND TEST RUN OF POWER SYSTEM OF LM-5 1ST STAGE COMPLETED The second test run of the power system of the 1st stage of LM-5 was completed in Beijing at 16:00 Beijing time on March 23.This was the second test since the first one was conducted on February 9 to further verify the correctness and reliability of the 1st stage     

Israel's space program as a national asset

This article seeks to illuminate the implications of a small state's entry into the realm of space for its national security by inquiring into the space policy of the State of Israel. Israel's technological infrastructure in space boosts Israel's technological advantage, thereby allowing it to enhance military capabilities, as well as contributing in a number of non-military fields. It increases the quality of human resources, encourages scientific research, fortifies the economy, nurtures civilian and defense industries and ultimately contributes to the building of an advanced, highly developed society. Hence, a strong, state-of-the-art, Israeli space program is highly important to its national security in a wider sense.     

Planetary rings as relics of plasma pre-rings

A possibility is discussed that the rings of large planets observed in the modern epoch are relics of some pre-rings consisting of magnetized plasma (according to a hypothesis by H. Alfven). The solution to a model problem published in [36, 37] is used. Its main result is a mechanism of stratification of an evolutionally mature plasma pre-ring into a large number of narrow elite rings separated by anti-rings (gaps). Another result is the theoretical substantiation of the presence in the near-planetary space of a region of existence and stability (in what follows it is referred to as ES-region) of plasma rings. The data obtained in the course of the Voyager, Galileo, and Cassini missions are used below for verification of the model on which the solutions presented in [36, 37] are based.     

Swords into ploughshares Missiles as commercial launchers

The signing of an INF arms control treaty in 1987 and the reduction in East-West tension has resulted in a surplus of missiles. Getting rid of them remains a problem, but two distinct initiatives have been advanced in the USA and the USSR for their conversion into low-cost launchers. The author describes these two initiatives and discusses the political and economic issues they raise before speculating on the likelihood of their achievement.