共查询到20条相似文献,搜索用时 78 毫秒
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牛丽红 《桂林航天工业高等专科学校学报》2007,12(3):120-121,124
满足人性化需求是包装设计的最终目标。在现代设计中,无论那个领域的设计都强调环境的保护,资源的再利用,强调人性化,以人为本。论文就商品包装装潢设计的美学追求、适应消费心理、体现民族风格、通用化设计、适度化设计、绿色包装设计等要素对包装装潢设计的人性化进行了探讨和研究。 相似文献
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微博作为一种用户快速增长的传播工具引起了研究者的注意.论文通过归纳微博的特点、总结企业微博品牌传播方面的应用情况,指出经过对转发有礼、名人微博等手段的有效组合,企业可利用微博实现迅速、广泛和有效的传播品牌. 相似文献
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广西北部湾经济区具有丰富的民族文化资源,为了充分发挥民族区域优势、优化民族文化资源配置,民族文化产业需构建其品牌特色。论文分析了广西北部湾经济区民族文化产业发展现状,从挖掘民族文化产业品牌内涵;推进精品战略,带动“集群化”民族品牌优势;发挥对东盟开放传播作用三方面提出民族文化产业品牌建设思路。 相似文献
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偏好是影响消费者选择啤酒的一个关键点。调查分析发现:口味口感、品牌、价格、购买便利是桂林市场消费者最关注的四个啤酒消费偏好因素,此外,广告、促销、包装,安全等也对其啤酒消费偏好有一定影响,同样不容企业忽视。 相似文献
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马建森 《桂林航天工业高等专科学校学报》2012,(3):269-270
在竞争日益激烈、媒介环境日益复杂的新形势下,研究高校品牌构建与传播的动力问题需要从全新的视角展开。论文以"品牌信息传播"统合品牌构建与传播两大主题,以传播学的视角进行研究,进一步提出存在性动力、需求性动力、媒介性动力三个方面,笔墨着力于宏观角度的审视。 相似文献
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医药箱里的丸剂和片剂的包装方式可保证乘员在任何时候都能方便地取药。药丸单个封装在一个个小凹格内,每12个或24个包装成一排。“阿波罗”计划过去一半时,医药箱里装的药丸数量增加。用小针将每个药丸小格刺上小孔.在减压条件下有可能使空气从小孔排出,以此解决了压力引起的药品包装问题。 相似文献
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三金药业在经营中采取了以特色产品刨品牌、品牌产品梯队筛选、通过权威媒介传播和借助企业明星人物强化消费者对品牌认知等策略,在品牌构建方面取得成功,但也存在品牌形象老化、企业品牌与产品品牌不均衡和品牌维护过分依赖广告等问题.其成功经验对广西其他中成药企业提升经营层次有借鉴价值. 相似文献
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尹柱平 《桂林航天工业高等专科学校学报》2011,16(1):53-54
论文对塑造品牌和提升品牌价值相关问题进行阐述,通过分析信息化对品牌价值的影响,提出了以有效广告传播、个性化品牌以及信息一体化方案推进品牌发展的策略。 相似文献
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论文分析了经销商在当前商品销售渠道中处境,探讨了经销商与制造商的渠道关系,认为两者之间存在对信息把握的有限性、资产的专用性和互补性,获取利益的共同性和差异性、相互关素的变化与依存性四个特点。提出了应对的五项具体策略。 相似文献
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Nitrous oxide as a rocket propellant 总被引:1,自引:0,他引:1
Nitrous oxide is introduced as a multi-purpose propellant for spacecraft. Potential space applications of this propellant are given. Based on comparison to conventional systems, a multi-mode nitrous oxide propulsion concept is expected to deliver higher performance. Main features of a self-pressurising, nitrous oxide storage system are described. A nitrous oxide catalytic decomposition technique is suggested for restartable spacecraft propulsion. Up-to-date experimental results are presented. A conclusion describes the long-term feasibility of novel nitrous oxide propulsion option concepts. 相似文献
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2ND TEST RUN OF POWER SYSTEM OF LM-5 1ST STAGE COMPLETED The second test run of the power system of the 1st stage of LM-5 was completed in Beijing at 16:00 Beijing time on March 23.This was the second test since the first one was conducted on February 9 to further verify the correctness and reliability of the 1st stage 相似文献
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This article seeks to illuminate the implications of a small state's entry into the realm of space for its national security by inquiring into the space policy of the State of Israel. Israel's technological infrastructure in space boosts Israel's technological advantage, thereby allowing it to enhance military capabilities, as well as contributing in a number of non-military fields. It increases the quality of human resources, encourages scientific research, fortifies the economy, nurtures civilian and defense industries and ultimately contributes to the building of an advanced, highly developed society. Hence, a strong, state-of-the-art, Israeli space program is highly important to its national security in a wider sense. 相似文献
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B. I. Rabinovich 《Cosmic Research》2007,45(1):39-51
A possibility is discussed that the rings of large planets observed in the modern epoch are relics of some pre-rings consisting of magnetized plasma (according to a hypothesis by H. Alfven). The solution to a model problem published in [36, 37] is used. Its main result is a mechanism of stratification of an evolutionally mature plasma pre-ring into a large number of narrow elite rings separated by anti-rings (gaps). Another result is the theoretical substantiation of the presence in the near-planetary space of a region of existence and stability (in what follows it is referred to as ES-region) of plasma rings. The data obtained in the course of the Voyager, Galileo, and Cassini missions are used below for verification of the model on which the solutions presented in [36, 37] are based. 相似文献
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经过多次推迟.国际空间站第10长期考察组终于在10月14日乘联盟TMA5飞船升空。飞船飞行2天后.于莫斯科时间16日8时15分与空间站码头号对接舱成功对接.比预定对接时间提前2分钟。由于最后时刻自动对接系统出现小的故障.对接临时改为手动完成。尽管如此,地面控制中心官员认为.整个飞行总体正常。 相似文献
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美国参议院7月15日通过投票表决.一致批准宇航员出身的退役海军陆战队少将查尔斯·博尔登担任NASA局长.使其成为NASA首位非洲裔局长和第二位出身宇航员的局长。投票是在当天奋进号航天飞机成功升空后不久进行的。 相似文献