| 高等职业教育发展品牌战略的思考 |
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| 引用本文： | 梁海虹.高等职业教育发展品牌战略的思考[J].西安航空技术高等专科学校学报,2008,26(6):40-41. |
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| 作者姓名： | 梁海虹 |
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| 作者单位： | 西安航空技术高等专科学校,高等教育研究所,陕西,西安,710077 |
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| 摘 要： | 体现自身特色，强化品牌意识，实施品牌战略，抢占教育市场份额，是高职院校获得竞争优势的必由之路。通过教育品牌的重要性、办学理念和办学定位、特色教育及实施品牌战略等方面的论述，提出了塑造高职教育品牌的几个关键问题。
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| 关 键 词： | 高等职业教育 品牌战略 办学效益 |
Ponders on the Brand Strategy of Higher Vocational Education Development |
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| LIANG Hai-hong.Ponders on the Brand Strategy of Higher Vocational Education Development[J].Journal of Xi'an Aerotechnical College,2008,26(6):40-41. |
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| Authors: | LIANG Hai-hong |
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| Institution: | LIANG Hai-hong(Institute of Higher Education Research,Xi\'an Aerotechnical College,710077,Xi\'an,Shaanxi,China) |
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| Abstract: | It is the sole way for vocational college to acquire competitive superiority via embodying own characteristics,intensifying brand consciousness,executing brand strategies and sharing educational quote.The essay proposed issues as to building vocational education brand through the statement of significance of educational brand,schooling philosophy and orientation,characteristic education and brand strategy execution. |
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| Keywords: | Higher Vocational Education Brand Strategy Schooling Efficiency |
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