| 关系营销对商业环境与供应链绩效的影响 |
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| 引用本文： | 夏磊.关系营销对商业环境与供应链绩效的影响[J].西安航空技术高等专科学校学报,2014(2):29-31. |
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| 作者姓名： | 夏磊 |
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| 作者单位： | 西安航空学院经济管理学院,陕西西安710077 |
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| 摘 要： | 通过浅析关系营销在B2B营销环境中的作用,关系营销如何影响商业环境的改变,从而指出通过这种营销方式改善商业环境,能够起到弱化买方主导权与其他社会参与者关系的平衡,最终在这种平衡的商业环境中影响整个供应链的绩效表现。
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| 关 键 词： | B2B营销 关系营销 供应链绩效 |
Relational Marketing＆#39;s Impact on Commercial Environment ＆amp; Supply Chain Performance |
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| XIA Lei.Relational Marketing＆#39;s Impact on Commercial Environment ＆amp; Supply Chain Performance[J].Journal of Xi'an Aerotechnical College,2014(2):29-31. |
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| Authors: | XIA Lei |
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| Institution: | XIA Lei (School of Economic Management,Xi＇an Aeronautical University,Xi＇an 710077,China) |
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| Abstract: | Through a tentative analysis on relational marketing＇s role in B2B marketing environment ,the ar-ticle elaborates on how relational marketing affects commercial environment ,and further points out that improve commercial environment through this marketing way can weaken buyers＇dominance and facilitate the balance among social participants ,and finally enhance the performance of the w hole supply chain . |
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| Keywords: | B2B marketing relational marketing performance of supply chain |
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