| 网络营销和传统营销的差异分析与整合 |
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| 引用本文： | 张翠林,靳永军.网络营销和传统营销的差异分析与整合[J].西安航空技术高等专科学校学报,2008,26(6):31-33. |
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| 作者姓名： | 张翠林 靳永军 |
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| 作者单位： | 西安航空技术高等专科学校,经济管理系,陕西,西安,710077 |
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| 摘 要： | 网络营销是随着计算机和网络技术的发展，在传统营销的基础之上发展起来的一种营销模式，是企业营销战略中的一部分。通过网络营销和传统营销的差异的分析，阐述了网络营销对传统营销的冲击，并提出只有网络营销和传统营销进行整合，优势互补，才能更好的促销营销市场的发展和完善。
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| 关 键 词： | 网络营销 传统营销 差异分析 营销整合 |
Variation Analysis and Integration on Network Marketing and Traditional Marketing |
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| ZHANG Cui-lin,JIN Yong-jun.Variation Analysis and Integration on Network Marketing and Traditional Marketing[J].Journal of Xi'an Aerotechnical College,2008,26(6):31-33. |
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| Authors: | ZHANG Cui-lin JIN Yong-jun |
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| Institution: | ZHANG Cui-lin,JIN Yong-jun(Department of Economic Management,Xi\'an Aerotechnical College,710077,Xi\'an,Shaanxi,China) |
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| Abstract: | Network marketing is a marketing mode developed with the exploitation of computer and network based on traditional marketing,a crucial portion of enterprise marketing strategies.With the analysis on the variation of network marketing and traditional marketing,the essay stated network marketing's shock on traditional marketing and proposed that only via the integration of network and traditional marketing,realizing superiority's mutual assistance could promote marketing's development and improvement. |
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| Keywords: | Network Marketing Traditional Marketing Variation Analysis Marketing Integration |
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