| C919大型客机国内市场销售策略初探 |
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| 引用本文： | 孟锐征、贾,佳.C919大型客机国内市场销售策略初探[J].民用飞机设计与研究,2012(1):44-46. |
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| 作者姓名： | 孟锐征、贾 佳 |
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| 作者单位： | 上海飞机设计研究院,上海,200232 |
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| 摘 要： | 论述了中国商飞新型单通道干线飞机C919如何体现新型飞机的优势,并结合航空公司商务战略,在了解市场、满足市场、服务市场的基础上,对大飞机市场销售方法进行研究,为实现初步面向国内市场再逐步走向国际市场的目标进行探索。
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| 关 键 词： | 市场研究 大飞机 销售方法 商务战略 |
Primary Research for C919 Selling to the Domestic Marketing |
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| Meng Ruizheng Jia Jia.Primary Research for C919 Selling to the Domestic Marketing[J].Civil Aircraft Design and Research,2012(1):44-46. |
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| Authors: | Meng Ruizheng Jia Jia |
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| Institution: | Meng Ruizheng Jia JiaShanghai Aircraft Design and Research Institute, Shanghai 200232, China) |
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| Abstract: | Discuss how to show the advantage of COMAC new single aisle trunk line aircraft C919 out, and researches on the ways for C919 selling to domestic marketing, considering with airlines＇ business strategy, based on knowing, fitting and serving market. The purpose of the research is to explore the way to face domestic market firstly and then to walk up to internation market. |
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| Keywords: | Market Research Big Aircraft Distribution Strategy Commercial Tactic |
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