增强营销意识 迎接市场挑战——兰飞总厂在市场营销方面的探讨

在社会主义市场经济条件下,如何搞活大中型国有军工企业成为当前困扰军工企业的最重要的问题。增强营销意识,迎接市场挑战是我厂经历种种曲折后得出的珍贵经验,紧紧围绕市场需求,搞好支柱产品开发和市场开发,调整营销思路,制定营销策略已成为企业当务之急,因此,作者从管理体制、运行机制、无形资产、人员培训等方面提出改善现有营销状况的对策。

Strenghening Marketing Consciousness to Face the Challenging Market

Under the condition of socialist market economy , how to develop large and medium ?sized military industrial enterprises vigerously has become the bottleneck for these enterprises. The experiences of our plant show the great importance of doing every thing to meet the market demands. Improvement should be made not only in product and market development , but also in management system ,operation mechanism,personnel training ,etc.