| 论物货企业机电产品营销问题 |
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| 引用本文： | 张爱玲.论物货企业机电产品营销问题[J].郑州航空工业管理学院学报(管理科学版),1992(3). |
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| 作者姓名： | 张爱玲 |
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| 摘 要： | 随着商品经济的不断发展,市场竞争日趋激烈,经营机电产品的物资企业面临严峻的形势。采取怎样的营销策略,才能在这瞬息万变的竞争中生存、发展、壮大,这是每个企业都十分关心的问题。本文拟就机电产品的营销问题进行探讨。
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| 关 键 词： | 物资企业 价格弹性 营销策略 |
On Marketing Mechanical and Electric Products of Material Enterprises |
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| Zhang Ailing.On Marketing Mechanical and Electric Products of Material Enterprises[J].Journal of Zhengzhou Institute of Aeronautical Industry Management,1992(3). |
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| Authors: | Zhang Ailing |
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| Institution: | Zhang Ailing |
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| Abstract: | Material enterprises selling mechanical and electric products are confronted with a grave situation in ever-increasingly sharp market competition. What marketing tactics to adopt, so as to survive and develop? This is a question worrying meny enterprises and will be discussed here in the article. |
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| Keywords: | materials business price elasticity business and sell tactics |
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