| 如何避免态度测量偏差 |
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| 引用本文： | 刘小平.如何避免态度测量偏差[J].郑州航空工业管理学院学报(管理科学版),2000,18(1):6-8,,25,. |
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| 作者姓名： | 刘小平 |
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| 摘 要： | 从心理学的角度，阐述态度测量过程中影响被调查者作出正确反应的各种因素，并对消除这些因素的影响进行研究，改为进测量设计、提高测量结果的准确性提供依据。
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| 关 键 词： | 情景效应 心理学 态度测量偏差 准确性 |
How to Avoid Bias in Attitude Measurement |
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| Liu Xiaoping.How to Avoid Bias in Attitude Measurement[J].Journal of Zhengzhou Institute of Aeronautical Industry Management,2000,18(1):6-8,,25,. |
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| Authors: | Liu Xiaoping |
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| Institution: | Liu Xiaoping |
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| Abstract: | The paper discusses psychologically various factors affecting correct reaction of those investigated in the course of attitude measurement and how to clear up their influences.Therefore,scientific basis is provided for improving measurement design and accuracy. |
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| Keywords: | measurement bias situational effects |
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