| 基于地方文化特色的辽宁全运会旅游产品开发研究 |
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| 引用本文： | 宋丽娜.基于地方文化特色的辽宁全运会旅游产品开发研究[J].沈阳航空工业学院学报,2010,27(6):22-25. |
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| 作者姓名： | 宋丽娜 |
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| 作者单位： | 沈阳航空航天大学经济与管理学院,辽宁沈阳110136 |
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| 摘 要： | 利用全运会的发展契机,紧扣辽宁地方文化特色,是全运会赛事旅游产品开发的重要思路。将地方的历史文化、民族文化、工业文化等人文资源,以及山岳、河湖、森林、滨海等自然资源充分与赛事旅游产品开发紧密结合起来,是推动辽宁全运会赛事旅游产品开发的重要途径。在开发规划中,要协调好几个重要关系、加强宣传与塑造品牌,注重赛事旅游的可持续发展。
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| 关 键 词： | 旅游管理 全运会 旅游产品 地方特色 |
Liaoning national games tourism product development on local culture characteristics |
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| SONG Li-na.Liaoning national games tourism product development on local culture characteristics[J].Journal of Shenyang Institute of Aeronautical Engineering,2010,27(6):22-25. |
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| Authors: | SONG Li-na |
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| Institution: | SONG Li-na(School of Economics and Management,Shenyang Aerospace University,Liaoning Shenyang 110136) |
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| Abstract: | Holding the national games＇ development opportunity,focus on Liaoning local culture characteristic,which are the important clue to develop sports tourism product.Unified humanities resources as historical culture,national culture,industry culture,natural resource as mountain,river/ lake,forest,and so on,which are the important ways to promote Liaoning national games sports tourism product development.In the process of development and planning,we must coordinate several important relations,strengthen the tourism propagandize and build some tourism brand,emphasizes sustainable development of physical tourism. |
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| Keywords: | tourism management national games tourism product local characteristics |
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