| 我国饮料广告中女性形象的符号学解析 |
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| 引用本文： | 王婧妮.我国饮料广告中女性形象的符号学解析[J].长沙航空职业技术学院学报,2014,14(4):86-88. |
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| 作者姓名： | 王婧妮 |
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| 作者单位： | 长沙航空职业技术学院,湖南长沙,410124 |
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| 摘 要： | 从符号学角度出发,以我国饮料广告中女性形象为分析对象,进行解析,提出女性形象的新类型,并从符号学角度对其所指、能指进行了解读。
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| 关 键 词： | 符号学 饮料广告 女性形象 |
Semiotics Analysis of Female Image in Chinese Beverage Advertisement |
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| WANG Jingni.Semiotics Analysis of Female Image in Chinese Beverage Advertisement[J].JOurnal of Changsha Aeronautical Vocational and Technical College,2014,14(4):86-88. |
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| Authors: | WANG Jingni |
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| Institution: | WANG Jingni( Changsha Aeronautical Vocational and Technical College, Changsha Hunan 410124) |
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| Abstract: | This article,regarding Semiotics theory as guidance,parses the female image in Chinese beverage advertisement and presents a new type of female image,unscrambling the signified and signifier from the perspective of semiotics. |
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| Keywords: | Semiotics beverage advertisement female image |
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