| 浅谈消费心理与购买模式的逻辑关系--兼论技术类人员营销素质的培养 |
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| 引用本文： | 翟江南,孔七一.浅谈消费心理与购买模式的逻辑关系--兼论技术类人员营销素质的培养[J].长沙航空职业技术学院学报,2003,3(2):20-23,26. |
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| 作者姓名： | 翟江南 孔七一 |
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| 作者单位： | 1. 中南大学商学院,湖南,长沙,410205
2. 湖南交通职业技术学院,湖南,长沙,410004 |
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| 摘 要： | 本文针对目前市场上对营销人员的需求旺盛情况，主要谈了从非专业人员中培养营销人员的方法。强调了学习创新的重要性。用通俗的引例，解释了复杂的心理学有关术语及认识过程与消费者购买行为的关系。培养营销人员准确把握消费者心理活动的能力，提高营销人员自身的生存能力和企业的竞争能力。
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| 关 键 词： | 消费心理 购买模式 技术类人员 营销素质 人才培养 消费者行为 市场营销 |
| 文章编号： | 1671-9654(2003)-02-020-04 |
On the Logic Relation between Consumers' Psychology and Purchasing Model--A Review of the Construction of Marketing Team |
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| ZHAI Jiang-nan,KONG Qi-yi.On the Logic Relation between Consumers'''' Psychology and Purchasing Model--A Review of the Construction of Marketing Team[J].JOurnal of Changsha Aeronautical Vocational and Technical College,2003,3(2):20-23,26. |
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| Authors: | ZHAI Jiang-nan KONG Qi-yi |
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| Abstract: | According to current situation that marketeers can't meet our social need. This article mainly discusses a method training new members from among non - marketeers in which stress is put on learning and creativity. This method combines logically consuming psychology with people's purchasing model. |
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| Keywords: | marketing consumers' psychology purchasing model |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
