| 市场营销专业的发展趋势及对策研究 |
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| 引用本文： | 李蔚娅,薛楠,徐彩苹.市场营销专业的发展趋势及对策研究[J].华北航天工业学院学报,2009(3):48-50. |
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| 作者姓名： | 李蔚娅 薛楠 徐彩苹 |
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| 作者单位： | 北华航天工业学院经济管理系,河北廊坊065000 |
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| 基金项目： | 北华航天工业学院教研基金项目（ZY-2006-014-Y） |
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| 摘 要： | 随着我国经济的发展，社会对市场营销人才的需求日益增大，对其要求也日益提高。如何办好高校的市场营销专业，使其适应经济的发展、满足社会的需要，培养出合格的市场营销专业人才，成为当前影响市场营销专业发展的重要问题。
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| 关 键 词： | 市场营销 发展趋势 对策 |
Research on the Development Trend of Marketing Program and Countermeasures |
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| LI Wei-ya,XUE Nan,XU Cai-ping.Research on the Development Trend of Marketing Program and Countermeasures[J].Journal of North China Institute of Astronautic Engineering,2009(3):48-50. |
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| Authors: | LI Wei-ya XUE Nan XU Cai-ping |
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| Institution: | (Economics and Management Department, North China Institute of Aerospace Engineering, Langfang 065000, China) |
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| Abstract: | With China＇s economic development, the demand of marketing talents is increasing. Running well of marketing programs in high education institutions to meet the needs of economic development and cultivating qualified marketing professionals have become important issues in the development of marketing program. |
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| Keywords: | marketing development trend countermeasure |
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