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Goals for space exploration based on stakeholder value network considerations
Authors:Bruce G Cameron  Theodore Seher  Edward F Crawley
Institution:1. INAF – Istituto Nazionale di Astrofisica, Italian National Institute for Astrophysics, Italy;2. Éupolis Lombardia, Italy;1. Freie Universität Berlin, School of Business & Economics, Department of Management, Germany;2. ISCTE — Instituto Universitário de Lisboa, Business Research Unit, FCT (PEst-OE/EGE/UI0315/2011), Portugal
Abstract:We present a methodology that provides traceable analysis from stakeholders’ needs to prioritized goals for human space exploration. We first construct a network to represent the stakeholder environment of NASA’s human exploration efforts, then assess the intensity of these stakeholder needs, and build a numerical model to represent the flow of value in the network. The underlying principle is that as a rational actor, NASA should invest its resources in creating outputs that provide the greatest return of support to it. We showcase this methodology, seeded with test data, the results of which suggests that the most important outputs of the exploration endeavor are human and robotic exploration firsts and science data, but also include funding to the science community, providing interesting NASA mission event content directly to the public and to the media, and commercial contracts. We propose that goals should be structured to ensure these value outputs, and be written in such as way as to convey the subsequent creation of value in the network. The goals derived in this manner suggest that the majority of the value created by human space exploration derives from campaign level design, rather than from operation of transportation elements. There would be higher assurance that these value outputs would be delivered if a responsible official or entity within the exploration function was specifically tasked with ensuring stakeholder value creation.
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