依托京津冀发展廊坊会展旅游业的对策研究

廊坊市处于京津冀会展旅游企业集群之中,它有很多发展会展旅游业的优势:北京会展旅游业的溢出效应优势、城市环境优势、经济优势、政策优势、成本优势;同时,廊坊在发展会展旅游方面也存在很多问题:目标市场定位不明确、品牌知名度低、旅游资源宣传、开发不足等问题。因此廊坊会展旅游应采取明确市场定位,实施集群化发展战略;发挥媒体整合传播功能,打造廊坊会展旅游品牌;挖掘集群内旅游资源,开发多样化旅游产品;开发会展主体,提高会展旅游人员素质等发展对策。

Strategic Study on the Development of Langfang Exhibition and Tourism Industry

Langfang, located in the circle of exhibition and tourism enterprise cluster of Beijing-Tianjin-Hebei, has many advantages to develop its exhibition and tourism in terms of its environment, economic policy and cost. Yet, problems are obvious in its indistinct market orientation, inadequate publicity and low brand awareness. Therefore Lang fang should take measures to establish distinct market orientation, to enhance the publicity and the brand awareness. With proper development of local resources, the diversified tourism products, and qualified personnel, the exhibition and tourism industry in Lang fang will experience a greater development.