| 基于价值链重构的竞争优势分析 |
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| 引用本文： | 潘旭明.基于价值链重构的竞争优势分析[J].郑州航空工业管理学院学报(管理科学版),2004,22(2):21-23. |
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| 作者姓名： | 潘旭明 |
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| 作者单位： | 西南财经大学工商管理学院,四川成都610074 |
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| 摘 要： | 竞争是市场经济条件下永恒的主题,企业采用何种方式获取竞争优势是广大学者和企业家感兴趣的重要课题.通过分析传统价值链思维方式的缺陷,提出了通过重构价值链以获取竞争优势的思路.
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| 关 键 词： | 价值链 价值链重构 价值曲线 竞争优势 |
| 文章编号： | 1007-9734(2004)02-0021-02 |
| 修稿时间： | 2004年1月12日 |
Analysis of Competitive Advantages Based on Reorganizing the Value Chain |
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| PAN Xu-ming.Analysis of Competitive Advantages Based on Reorganizing the Value Chain[J].Journal of Zhengzhou Institute of Aeronautical Industry Management,2004,22(2):21-23. |
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| Authors: | PAN Xu-ming |
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| Institution: | PAN Xu-ming |
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| Abstract: | Competition is an eternal project in market economies, How enterprises acquire competitive advantages is an important topic which may arouse interests of both academicians and entrepreneurs. In this paper, the author will analyze the defects of classical ideologies of the value chain, and give some suggestions for enterprises to obtain competitive advantages by reorganizing the value chain. |
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| Keywords: | value chain reorganizing the value chain value curve competitive advantage |
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