论“适度消费”的伦理维度

消费行为是道德因素与经济因素的统一，这是我们能够对消费行为进行伦理评价的基本依据。本文从个人消费者需要出发，以生态伦理的视角，着重探讨适度消费“度”的确定及其根据。本文认为：社会为消费者提供的“基本生活条件”与自然的可持续能力能够承受“最高消费量”共同构成了适度消费的“度”，这个“度”兼顾了消费者个人与社会、人类与自然的伦理关系。尤其在人类与自然的矛盾日益突显的现代，后一种伦理关系尤为珍贵，它所体现的理性生活态度，值得人类尊重和坚持。

On Moderate Consumption

Consumption behavior is the unity of moral factors and economic factors,which provides the basis for us to appraise the behavior.Starting from personal needs and ecology,the paper focuses mainly on the degree-making of moderate consumption and its foundation.The authors hold that the fundamental living condition a society provides and the highest consumption the nature can accept construct the degree of moderate consumption which represents the relationships not only between an individual and the society,but also between man and the nature,and the latter is of great importance at a time when the contradiction between man and the nature is becoming increasingly sharp.