| 产业生态系统视角下的移动商务经营模式研究 |
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| 引用本文： | 彭连刚,陈波.产业生态系统视角下的移动商务经营模式研究[J].长沙航空职业技术学院学报,2011,11(2):55-60. |
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| 作者姓名： | 彭连刚 陈波 |
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| 作者单位： | 1. 长沙航空职业技术学院,湖南长沙,410014;武汉大学信息管理学院,湖北武汉,430072
2. 长沙航空职业技术学院,湖南长沙,410014 |
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| 基金项目： | 湖南省教育厅科学研究项目"移动商务经营模式创新研究"( |
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| 摘 要： | 随着移动商务产业的不断发展,移动商务产业价值链逐渐从简单线性价值链向生态化的方向演化.通过对移动商务生态系统的研究,构建了四个以客户为核心、中心企业主导的移动商务产业价值联盟,并形成了与之相匹配的四种经营模式策略.
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| 关 键 词： | 生态系统 移动商务 经营模式 |
Research on Business Model of Mobile Business under the Perspective of Industry Ecosystem |
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| PENG Liangang,CHEN Bo.Research on Business Model of Mobile Business under the Perspective of Industry Ecosystem[J].JOurnal of Changsha Aeronautical Vocational and Technical College,2011,11(2):55-60. |
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| Authors: | PENG Liangang CHEN Bo |
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| Institution: | PENG Liangang1,2,CHEN Bo1(1.Changsha Aeronautical Vocational and Technical College,Changsha Hunan 410014,2.School of Information Management,Wuhan University,Wuhan Hubei 430072) |
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| Abstract: | With the constant development of M-Business industry,its value chain gradually changes from the simple linear one to the direction of ecologization.Based on the research of the ecological system of M-Business,this article constructs four mobile business industry value coalitions,taking the customer as the core and central enterprises as the dominating force,and eventually forms four business model strategies adapting to those value coalitions. |
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| Keywords: | ecosystem mobile-commerce business model |
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