| 从广告翻译实践看中英文化差异 |
| |
| 引用本文： | 宁晓静,王峥. 从广告翻译实践看中英文化差异[J]. 华北航天工业学院学报, 2009, 0(3): 42-43 |
| |
| 作者姓名： | 宁晓静 王峥 |
| |
| 作者单位： | 北华航天工业学院外语系; |
| |
| 摘 要： | 文化差异在翻译实践活动中普遍存在。广告翻译不仅是语言的翻译,还包含着文化上的转换。因此,在翻译广告的时候,译者必须注意这些文化元素的影响,选用适当的翻译策略。同时,从这些广告翻译策略的运用中,读者也可透视到中英两种文化的差异。
|
| 关 键 词： | 广告翻译 文化差异 翻译策略 |
A Study on Cultural Differences between Chinese and English from the Perspective of Advertisement Translation |
| |
| NING Xiao-jing WANG Zheng. A Study on Cultural Differences between Chinese and English from the Perspective of Advertisement Translation[J]. Journal of North China Institute of Astronautic Engineering, 2009, 0(3): 42-43 |
| |
| Authors: | NING Xiao-jing WANG Zheng |
| |
| Affiliation: | Foreign Language Department;North China Institute of Aerospace Engineering;Langfang 065000;China |
| |
| Abstract: | This article gives a detailed analysis on the advertisement translation and the cultural differences reflected in the use of the translation strategies.It also points out some translation failures due to the neglect of the cultural differences. |
| |
| Keywords: | advertisement advertisement translation cultural differences |
| 本文献已被 CNKI 维普 等数据库收录！ |
