| 代理市场细分及营销渠道策略 |
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| 引用本文： | 赵剑凌.代理市场细分及营销渠道策略[J].中国民航学院学报,2004,22(4):26-30. |
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| 作者姓名： | 赵剑凌 |
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| 作者单位： | 中国民用航空学院管理学院 天津300300 |
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| 摘 要： | 调查部分国外航空公司,论述了代理人的心理需求、航空公司和代理人之间的关系、代理市场划分等方面的现状。在营销环境和营销策略两方面系统地分析了国外航空公司在华办事处对代理人的市场营销方式和手段。
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| 关 键 词： | 代理人 航空公司 市场营销 销售渠道 |
| 文章编号： | 1001-5000(2004)04-0026-05 |
| 修稿时间： | 2003年11月28 |
On Agents Market Shares Tactics for Sales Promotion |
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| ZHAO Jian-ling.On Agents Market Shares Tactics for Sales Promotion[J].Journal of Civil Aviation University of China,2004,22(4):26-30. |
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| Authors: | ZHAO Jian-ling |
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| Abstract: | According to the investigation made to some of the foreign airlines in Beijing,this paper summeried on the status quo of the sales situation in those cooperation.First expounding the relationship between the airlines and agents,and the market segmentation.Then introducing some aspects of the product augmentation,motivation,market communication and sales promotion.It systematically analyses the foreign airlines' marketing pattern on two aspects: marketing environment and marketing strategy. |
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| Keywords: | agent airlines marketing marketing channel |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
