| 基于SWOT分析的小型餐饮企业的微博营销策略 |
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| 引用本文： | 陈娴娴.基于SWOT分析的小型餐饮企业的微博营销策略[J].长沙航空职业技术学院学报,2014(2):79-81,58. |
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| 作者姓名： | 陈娴娴 |
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| 作者单位： | 揭阳职业技术学院,广东揭阳522000 |
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| 摘 要： | 通过对小型餐饮企业“家猫的厨房”的个案研究，基于SWOT分析，即对企业进行优势分析、劣势分析、机会分析、威胁分析，提出了一种新兴的小型餐饮企业的微博营销策略：加强微博的情感营销；通过微博互动分析消费者的需求，并定位目标客户群；时刻保持微博的热度；以及实行微博与微信的联合营销等。
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| 关 键 词： | 家猫的厨房 微博营销 SWOT分析法 |
On Microblogging Marketing Strategy of Small Catering Businesses Based on SWOT Analysis |
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| CHEN Xianxian.On Microblogging Marketing Strategy of Small Catering Businesses Based on SWOT Analysis[J].JOurnal of Changsha Aeronautical Vocational and Technical College,2014(2):79-81,58. |
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| Authors: | CHEN Xianxian |
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| Institution: | CHEN Xianxian ( Jieyang Vocational ＆ Technical College, Jieyang Guangdong 522000) |
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| Abstract: | Through a case study of ＂ Homely -Cat Kitchen＂, a small local catering businesses inJieyang, the paper, based on SWOT analysis, namely, analysis of strengths, weakness, opportunityand threats, proposes a microblogging marketing used by an emerging small catering industry by increas-ing microblogging emotional marketing, locating target consumers, keeping focus on microblogging, andrealizing the integrated marketing between microhlogging and Wechat. |
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| Keywords: | Homely - Cat Kitchen microblogging marketing SWOT analysis |
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