| 试谈我国IT企业的营销及其对策 |
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| 引用本文： | 申尊焕.试谈我国IT企业的营销及其对策[J].航空计算技术,1999,29(2):50-53. |
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| 作者姓名： | 申尊焕 |
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| 作者单位： | 陕西财经学院,西安,710061 |
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| 摘 要： | 与工商企业不同，ＩＴ企业具有市场需求的多样性、高风险性等营销特点。面对国内外企业的竞争，我国ＩＴ企业应根据其营销特点，制定出相应的宏观战略和微观策略。
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| 关 键 词： | IT企业 营销特点 对策 |
| 修稿时间： | 1999-4-20 |
The Characters and Strategic Game of IT Enterprises |
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| Shen Zunhuan.The Characters and Strategic Game of IT Enterprises[J].Aeronautical Computer Technique,1999,29(2):50-53. |
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| Authors: | Shen Zunhuan |
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| Abstract: | IT enterprises have the characters such as various demand,highly risk and so on,and that are diffierent from industrial and commercial enterprise. Faces with the serious competition,IT enterprises must make and accomplish strategic game according their characters. |
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| Keywords: | IT enterprises Characters Strategic game |
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