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多元化程度与经营业绩关系的理论评述
引用本文:马红岩.多元化程度与经营业绩关系的理论评述[J].郑州航空工业管理学院学报(管理科学版),2010(2):71-76.
作者姓名:马红岩
作者单位:郑州航空工业管理学院,河南郑州450015
基金项目:河南省教育厅人文社会科学研究项目(2009-QN-102)
摘    要:在企业的发展进程中,随着资本的积累和技术的创新,实施多元化经营来提高经营业绩成为大多数企业追求的成长战略。然而,自多元化的概念被提出以来,无论是理论界还是实务界,关于多元化程度与经营业绩的关系仍无定论。文章从理论的角度,对多元化程度与经营业绩关系进行了文献回顾与评述,以期为中国企业的多元化战略实践提供理论支持。

关 键 词:多元化  经营业绩  相关性  企业经营

A Literature Review of the Relationship Between Diversification and Corporate Performance
MA Hong-yan.A Literature Review of the Relationship Between Diversification and Corporate Performance[J].Journal of Zhengzhou Institute of Aeronautical Industry Management,2010(2):71-76.
Authors:MA Hong-yan
Institution:MA Hong-yan(Zhengzhou Institute of Aeronautical Industry Management,Zhengzhou 450015,China)
Abstract:In the process of enterprise development,with capital accumulation and technological innovation,in order to improve corporate performance,the majority of enterprises implement diversification,which has become their strategies to pursue growth.However,since the concept of diversification has been proposed,whether it is theoretical or practical,the verdict is still out on the relationship between diversification and corporate performance.Therefore,this article carried out to explain the theory and experience,...
Keywords:diversification  corporate performance  management of corporation  
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