| 论高职市场营销专业学生创新能力培养的途径 |
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| 引用本文： | 叶玉梅.论高职市场营销专业学生创新能力培养的途径[J].长沙航空职业技术学院学报,2010,10(2):14-16. |
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| 作者姓名： | 叶玉梅 |
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| 作者单位： | 徐州工业职业技术学院,江苏,徐州,221006 |
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| 摘 要： | 为培养高职市场营销专业学生的创新能力,本文从拓宽学生课程选择面、实施项目化教学、加大实践教学力度以及创新班级管理模式等四个方面进行探讨。
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| 关 键 词： | 市场营销专业 创新能力 培养途径 |
Approaches to Training the Innovation Abilities of Marketing Sales Majors in a Higher Professional College |
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| YE Yumei.Approaches to Training the Innovation Abilities of Marketing Sales Majors in a Higher Professional College[J].JOurnal of Changsha Aeronautical Vocational and Technical College,2010,10(2):14-16. |
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| Authors: | YE Yumei |
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| Institution: | YE Yumei (Xuzhou College of Industrial Technology,Xuzhou Jiangsu 221006) |
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| Abstract: | For the purpose of training the innovation abilities of students who major in Marketing Sales in a higher professional college,the author discusses the four aspects,like broadening the range of students' choosing courses,implementing projectized teaching,strengthening the practical teaching and innovating the management style of classes. |
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| Keywords: | Marketing Sales innovation ability approach of training |
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