基于社交网络视角的广西会展发展经济途径研究

社交网络不仅加速了会展信息传播速度、便捷了参展流程,改变了会展主体之间的沟通模式,也为会展经济的发展带来一场革命性的变革。在此种发展趋势下,本文对社交网络的内涵进行了分析,就社交网络对广西会展经济产生的影响进行总结和提炼,,并以会展行业需求为指导提出以社交网络为突破口加强广西会展经济发展的途径。

Research of Guangxi MICE Economy Development Approach Based on the Social Network service

Social network service not only accelerates the speed of information dissemination, facili- tates the procedure for participating in the exhibition, changes the communicative mode between exhibit- ers, but also brings a revolutionary change to the development of the MICE economy. In such a trend, this paper analyses the connotation of the social network service, summarizes and refines the effects of social networks on the MICE economy of Guangxi, and taking the exhibition industry demand as the guidance, proposes that the Guangxi Convention and Exhibition economic development approach be strengthened based on the social network.